About

We find money that
was already earned.

Trovana comes from the Italian trovare — to find. That's the job: the revenue is already yours, and someone has to go get it.

Why we started

Small operators got left with the hardest billing in healthcare

Skilled nursing has the most complicated back office in post-acute care — three major payer types, monthly assessment-driven rates, eligibility that changes mid-stay, and a documentation trail that has to hold up years later.

The large chains built departments for it. The independent operator running two or three buildings got one overworked biller, a software licence, and a stack of denials nobody had time to appeal. Meanwhile the sector's all-payer margin sits at 2.1% — thin enough that ordinary billing slippage is the difference between a profitable building and a distressed one.

That's the gap we were built for. Not the chains. The operator who knows every resident's name and can't get a straight answer about their A/R.

The sector, in four numbersPublic data
Certified nursing facilities in the US 14,742
Residents1.24M
For-profit operated73%
All-payer total margin2.1%

Facility count, residents and ownership: KFF, July 2025. All-payer total margin for freestanding SNFs: MedPAC, March 2026 report on 2024 data.

Leadership

Who you'll be working with

MW
Moshe Wolodarsky
Chief Executive Officer

Bio to be supplied — background, years in post-acute care, and what he owns here.

YT
Yitzy Travis
Chief Operating Officer

Bio to be supplied — background, operational track record, and what he owns here.

AH
Asher Halberstam
Chief Financial Officer

Bio to be supplied — background, finance and RCM experience, and what he owns here.

Placeholders are deliberate. We'd rather leave a bio blank than write one you'd have to correct.

How we work

Five things you can hold us to

01

You get a named person

One account lead who knows your buildings. Not a shared inbox, not a ticket number.

02

The report lands on the first business day

Every month, without you asking for it. If it's going to be late, you hear from us before it's late.

03

We tell you the bad number too

If days in A/R moved the wrong way, it's on the report with the reason and the fix. You will never find out from your accountant first.

04

Compliance isn't a slide

BAA before access. Least-privilege system permissions, audit logging, documented retention. HIPAA is the floor, not a feature.

05

You can leave

Sixty days' notice, and we hand over clean files and open A/R documentation. A vendor that keeps you by making exit painful isn't earning the fee.

Send us one month of your A/R.

We'll tell you what's collectable, what's aging out, and what it's costing you. No fee, no obligation.

Request the review Book a 20-minute call